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  • 01 Mar 2023

Amrutam on Shark Tank India: A Story of Passion and Perseverance

Amrutam, the Ayurvedic product company, is a shining example of how a small business can grow and expand with the right strategy and vision. The company's journey is an inspiring one that demonstrates the power of perseverance and the importance of staying true to your values.

One of the major milestones in Amrutam's journey was its appearance on Shark Tank India. Shark Tank is a reality show that features entrepreneurs who pitch their business ideas to a panel of investors, or "sharks," who decide whether to invest in the company or not.  Amrutam was selected to participate in the show, and the founders of the company presented their Ayurvedic products to the sharks.

About Amrutam

Amrutam was founded by Sh. Ashok and Smt. Chandrakanta Gupta, the main idea behind establishing Amrutam can be attributed to the dwindling faith of people in Ayurveda. 

Digital Presence

Agnim and Stuti (Ashok’s children) transformed Amrutam in July 2017 by rebranding its products and expanding its distribution channels. Formerly a supplier of herbal medicines to medical stores and doctors, Amrutam now offers premium personal and healthcare products directly to consumers through its website and D2C channels. The products have also been repackaged and re-labelled. Stuti noted that the company had previously operated conventionally, but upon joining the business, they established an online presence with Agnim leveraging his tech expertise to build the website and engage customers on social media platforms like Facebook.

To further enhance Amrutam's growth, Digittrix developed the Amrutam app that provides an online platform for customers to purchase Amrutam products, track their orders, and receive personalized recommendations based on their skin and hair type. The app has already garnered thousands of downloads and positive reviews.

Features that Amrutam App Provides to Patients

large range of doctors with various skills is available

The primary aim of the application is to simplify the lives of both medical practitioners and patients. Patients can conveniently connect with numerous healthcare experts who can diagnose ailments and prescribe medications. On the other hand, doctors can retrieve their patient's medical history, test outcomes, and insurance information. Through the app, a doctor can determine if additional tests or a consultation with another specialist is necessary, and patients can check their availability during non-business hours.

Simple and Quick Appointment Scheduling

In the past, arranging an appointment with a doctor or specialist posed challenges as patients had to call the clinic and endure lengthy hold times before connecting with an operator. Although some clinics offer an online appointment booking system, it's often not integrated with their website and not adequately advertised for easy patient access. However, healthcare apps or websites now enable patients to book appointments conveniently from any location with just a few clicks.


Waiting in a pharmacy line is no longer necessary as some medical apps now offer an e-pharmacy feature that enables you to purchase medicines online. To use this service, you only need to register, submit your prescription, and make an online payment.

Secure Bills Payment 

Gone are the days when patients had to endure lengthy queues at hospitals to settle their medical bills, as every healthcare application now integrates a robust and safe payment gateway that enables users to make quick and secure payments for their healthcare expenses.

Easy Communication 

With the aid of a secure messaging/Video Calling system, the top-rated Medical App enables you to have direct communication with your doctors. Your inquiries can be instantly answered or within a few hours, providing patients with greater control over their health.

No time boundary 

Amrutam App offers a solution to the challenge of contacting doctors outside regular working hours or on weekends, providing patients with immediate access to their health information, including lab results and medication lists. With the ability to connect with doctors from various specializations 24/7, 365 days a year, patients can receive personalized health advice.

How Amrutam works with doctors, nurses & other hospital staff

Digital Prescription

Amrutam has digitalized doctors' prescriptions, enabling them to be accessible on smartphones. This app enables doctors and nurses to view all your reports, making record keeping more efficient.

Decisions in an emergency

Having access to all documents instantly through the Amrutam app facilitates prompt and suitable decision-making during emergencies. Information can be communicated in no time, aiding in the creation of personalized treatment plans for each patient, as every sick person requires a distinct treatment approach.

Saves Time

By using the Amrutam app, you can quickly access a copy of your patient file, which not only streamlines the doctor's examination and consultation process but also eliminates the need for physical files that can be easily forgotten and cluttered.

There is no denying the fact that, The healthcare industry is being revolutionized through the implementation of healthcare apps, which provide state-of-the-art technology to both patients and medical professionals.

Amrutam In SharkTank

The episode of  Shark Tank India featuring Amrutam was broadcasted on 20th February 2023, following a rigorous ten-month process involving several rounds of applications.

On the show, Amrutam's founder presented the brand's products and its vision to a panel of investors, also known as "sharks," in the hope of securing funding and expanding the brand's reach. While the sharks appreciated the quality of Amrutam's products and the potential for growth, they ultimately did not invest due to concerns about the company's structure.

This setback was undoubtedly disappointing for Amrutam's founder and team, who had worked hard to build a reputable brand with high-quality products. However, it also highlights the importance of having a solid business structure and strategy, especially when seeking investment and partnerships.

Despite not securing a deal on Shark Tank India, Amrutam continues to thrive as a brand, thanks to its commitment to authenticity, quality, and innovation. The brand's products are loved by customers and have received positive reviews and feedback across various platforms.

Amrutam's story also serves as a reminder that success is not always measured by external validation or partnerships. While these can certainly be helpful, a strong foundation and a clear vision can take a brand far on its own. Amrutam's dedication to its principles and its customers is a testament to the power of authenticity in the wellness industry, and its continued growth and success serve as an inspiration to other entrepreneurs and businesses.


The journey of Amrutam is a testament to the power of innovation, determination, and passion. From humble beginnings, the company has grown into a successful Ayurvedic product brand poised to make a mark in the global market. With the support of investors and technology, Amrutam will continue its journey toward success and growth. If you want to develop an app like Amrutam, feel free to contact us.


Written by Vandana Abrol

An enthusiastic developer and skilled business management expert with over a decade of experience in the field

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Frequently Asked Questions

All your queries answered

Shark Tank India is a popular reality TV show where entrepreneurs pitch their business ideas to a panel of investors or "sharks". Amrutam was selected to appear on the show after a rigorous application and selection process.

Amrutam offers a range of natural health and wellness products, including herbal supplements, skincare products, hair care products, and more.


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