How Businesses Are Using AI to Drive Growth and Innovation

Many businesses use AI to operate more efficiently and generate greater revenue, with most experiencing improved customer service and increased profits.

Highlights

• 86% of CEOs believe AI helps improve service quality and keep loyal customers.
• 61% of companies using AI say it helps them make more money in their business.
• 35% of businesses now use AI in at least one area to save time.

Co-Founder

Vandana Abrol

5 min read

An enthusiastic developer and skilled business management expert with over a decade of experience in the field

Artificial Intelligence (AI) has become a powerful tool for businesses seeking to work smarter, achieve new goals, and stay ahead of competitors. No longer just a topic for scientists or tech giants, AI now helps companies of all sizes improve their operations and create value. From assisting customers online to designing better products, AI is transforming how businesses think and work.

This article explains how companies are applying AI in practice, supporting new ideas, and becoming part of many business sectors. We’ll also explore how fields like mobile app development relate to AI’s increasing use. PWC reports show that 86% of CEOs believe AI helps improve service quality and retain loyal customers.

Helping Companies Make Better Choices

One of the primary reasons businesses are embracing AI is its capacity to enable them to make more informed decisions. AI systems can study huge amounts of information quickly. This makes it easier for companies to identify trends, understand customer behaviour, or pinpoint risks in their operations.

For example, a retail store might use AI to analyse sales data and determine which products will be popular in the next season. A bank might examine spending patterns to identify unusual activity that could indicate fraud.

Making better decisions helps businesses save time, reduce waste, and avoid costly mistakes. It also allows them to plan more confidently because they have stronger information to rely on.

Creating Better Customer Experiences

Businesses recognise that keeping customers happy is crucial. AI helps achieve this by allowing companies to serve customers quickly and personally. A common use of AI is chatbots — software that responds to questions and assists people online. These bots can run 24/7, offering fast support for tasks like checking orders or answering simple questions.

When customers receive prompt and clear responses, they feel more valued and are more likely to continue using a company’s products or services. Additionally, businesses can support many people at once without needing to hire a large team.

AI also examines customer reviews and feedback across various platforms. By analysing this information, businesses understand what customers appreciate and what needs fixing. They can then adapt their services or products to improve.

Saving Time on Routine Work

Many jobs in business involve repeating the same tasks, such as sorting emails, managing schedules, or creating reports. AI tools can handle many of these routine tasks. This saves time and enables employees to focus on work that requires human judgment or creativity.

For example, AI can quickly organise large volumes of emails into different groups. In factories, AI-powered machines can inspect products for faults more accurately than humans. In offices, AI can compile information from various sources to produce reports in minutes instead of hours.

Using AI this way cuts down errors and speeds up work. It also makes staff's jobs less stressful by reducing time spent on repetitive tasks. According to IBM, 61% of companies using AI say it helps them earn more money.

Building Unique Digital Solutions

AI has also changed the way businesses approach custom app development services. Instead of building a one-size-fits-all app, developers can now create apps tailored to the specific needs of individual businesses or groups of users.

For example, a shop might want an app that uses AI to monitor stock and alert managers before supplies run low. Or a company might request an app that observes how customers shop and creates special offers based on their habits.

Companies that offer custom app development also use AI during the design process. AI tools help developers test apps more efficiently and spot issues early. This leads to higher quality apps and allows firms to deliver projects more quickly.

Supporting Quick-Response Business Models

On-demand app development is a rapidly growing sector, especially in services like food delivery, transport, and healthcare. These apps allow users to request services quickly, with AI helping them work more efficiently.

Take a ride-sharing app as an example. AI can work out the best routes by checking live traffic, predict where riders will most likely request a car, and adjust prices to balance demand and supply. This makes rides quicker and helps drivers and riders receive better service.

In healthcare, AI-powered on-demand apps connect patients with doctors via video calls. Some apps can even assess symptoms and suggest what to do next. This helps people access medical help more quickly.

Businesses involved in on-demand app development use AI to understand user behaviour, enhance services, and control costs. AI also helps these apps manage large user volumes without slowing down or crashing.

Learning More About Customers

Another reason businesses are investing in AI is to gain more insight into the people who buy their products or use their services. AI tools can analyse large amounts of data from websites, social media, and shopping records. This helps businesses understand what customers like, how they shop, and what issues they might face.

For example, a clothing brand can use AI to identify which styles are gaining popularity. An online retailer might analyse how customers navigate its website to make shopping faster and easier.

When businesses understand their customers well, they can create messages and offers that feel more personal. They can also plan more effectively for future sales and avoid wasting money on things customers don’t want. AI makes it faster and more accurate to spot these patterns than older research methods.

Improving Products and Services

AI is not only helping businesses understand their customers, but also assisting them in developing better products. Companies can test new ideas with AI before committing funds to building them.

In factories, AI simulations forecast how a new product will perform under various conditions. This helps detect problems early and saves money on materials and time. Software companies also use AI to understand how users interact with their apps and websites. They observe where users become confused or give up and then modify designs to make them clearer.

Appreciation of these AI tools allows businesses to improve their offerings while reducing costs and errors. It also enables them to launch new products faster than ever before. McKinney resorts reveal that 35% of businesses now use AI in at least one area to save time.

A New Role for Technology Providers

An app development company has broadened its role as AI gains wider adoption. These companies no longer focus only on creating apps; they also assist businesses in maximising AI technology.

For example, an app development company might assist a retail business in creating an app that recommends products to customers based on their interests and past purchases. Alternatively, they could collaborate with a financial services firm to develop an app that examines users’ spending habits and provides personalised advice on how to save money.

Challenges Along the Way

Although AI offers many benefits, businesses encounter difficulties when implementing it. A key issue is the cost, as training AI systems and purchasing appropriate tools can be pricey, especially for smaller firms.

Another concern is privacy. AI systems often collect data about customers, such as what they buy or how they behave online. Companies must be careful to protect this data and adhere to privacy laws.

It’s also crucial to ensure AI doesn’t make unfair decisions. Sometimes AI systems unintentionally favour one group over another because of the data they were trained on. Businesses need to carefully review their systems to prevent unfair outcomes.

Despite these challenges, many businesses believe that the benefits of AI are worth the effort. They see how AI can help them work more efficiently, understand their customers better, and develop new products and services.

Final Words

AI is changing how businesses operate, create new products, and connect with customers. AI has become an essential part of modern business. Although there are costs and some hurdles, the advantages are significant. Companies can work more quickly, understand customers better, and develop products and services that people value. As AI continues to improve, businesses will discover even more ways to use it for growth and to stay successful.

Companies that adopt AI now will be better prepared for the future of business. As technology continually evolves, AI has become an essential tool for companies aiming to stay ahead.

Use AI to Grow and Innovate Your Business with Digittrix

Artificial Intelligence (AI) is helping businesses discover new ways to grow, enhance services, and develop smarter products. From tools that interpret customer trends to systems that facilitate quicker decision-making, AI is becoming vital for companies looking to stay competitive and introduce innovative ideas to the market.

At Digittrix, we collaborate with businesses to find AI solutions that align with their growth and innovation plans. Whether you’re aiming to develop smart mobile apps, build advanced data platforms, or create applications that automatically manage complex tasks, our team is ready to support you.

If you’re curious about how AI can help your business expand its reach and deliver new solutions, connect with our experienced team. Call +91 8727000867 or email us at digittrix@gmail.com to start discussing practical ways AI can support your business goals today.