The Global Product Information Management (PIM) market is rapidly expanding due to e-commerce demand, projected to grow from over $11B in 2023 to $37B by 2030.
Highlights
Co-Founder
Vandana Abrol 
5 min read
An enthusiastic developer and skilled business management expert with over a decade of experience in the field
Product data has become the backbone of modern commerce in India. From retail chains and manufacturers to online sellers and distributors, every business now depends on clean, structured, and accurate product details. Product Information Management (PIM) is the system that helps companies collect, manage, and share product data from a single source. As India moves deeper into digital trade by 2026, the need for a robust PIM approach is no longer optional.
Indian businesses manage complex catalogs, multiple languages, diverse compliance requirements, and many sales channels. A PIM system supports teams by keeping product titles, descriptions, pricing, images, specifications, and compliance data in one place. This pillar article serves as a practical playbook for choosing and using the best Product Information Management (PIM) solutions in India in 2026, written in simple, direct language for decision makers, managers, and technical teams.
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Product Information Management is a software-based method for managing product-related data throughout the business cycle. It serves as a central hub where product information is created, updated, reviewed, and shared.
A PIM system usually handles:
Instead of storing data across spreadsheets, emails, and disconnected tools, a PIM consolidates everything into a single, controlled system. This reduces confusion, delays, and errors while supporting steady growth.
A widely respected PIM platform that balances usability, flexibility, and enterprise features. Akeneo is available in both open-source and enterprise editions, making it ideal for Indian businesses, from SMBs to global brands. It includes robust workflow automation, attribute mapping, multi-language support, and integrations with major ERP/eCommerce systems.
Not just a PIM but a full Product Experience Management (PXM) platform focused on syndicating enriched product content across online marketplaces such as Amazon, Flipkart, and others. Salsify excels at analytics, digital shelf insights, and real-time channel publishing — crucial for Indian D2C and export-oriented brands.
A developer-friendly, open-source platform that unifies PIM with DAM, CMS, and eCommerce. Pimcore is especially suited for businesses seeking high customization, low licensing costs, and flexible integration. It’s ideal for Indian companies with in-house tech teams or partners who can tailor the platform to local needs (e.g., regional marketplaces).
A top choice for large enterprises with complex product catalogs and strict data governance requirements. Informatica’s PIM is part of a broader master data management (MDM) ecosystem, making it well-suited to retailers, manufacturers, and distributors that need robust compliance, reporting, and data orchestration.
A cloud-native PIM with robust automation for AI-driven enrichment, catalog workflows, and real-time syndication. Pimberly is increasingly recommended for companies that want to reduce manual work while managing large and diverse product portfolios.
As digital buying shifts toward smartphones, product data must be optimized for mobile users. PIM plays a direct role in supporting Ecommerce mobile app development by providing structured, clean product data optimized for smaller screens.
A well-managed PIM system enables developers to pull product details, images, and variations directly into apps without manual formatting. This reduces development time and data errors during updates.
Many Indian brands working with an ecommerce app development company rely on PIM to keep app listings consistent with their websites and marketplaces. This connection reduces mismatch issues and supports faster updates during sales and promotions.
India is one of the fastest-growing digital commerce markets. With millions of sellers and buyers using online platforms, accuracy and speed have become business basics. In 2026, Indian brands face several challenges that make PIM required.
Indian companies now sell through marketplaces, brand websites, mobile apps, social platforms, B2B portals, and offline catalogs. Each channel requires consistent product data. PIM helps teams manage this without repeating manual work.
India’s diversity means product data often requires Hindi, English, and regional languages. A PIM system helps manage translations and regional variations in a structured way.
From GST rules to industry standards, product data must meet legal requirements. PIM enables companies to track and update compliance-related fields with clarity.
Prices, offers, and specifications change frequently. Without PIM, updates can take days. With PIM, updates can be managed from a single system and shared quickly.
Without PIM, the same product may have different names or details across platforms. PIM maintains a single approved version. This avoids confusion for sales teams, partners, and customers across all channels.
Teams waste time copying data between tools. PIM reduces repetitive tasks and human error. Staff can focus on review and quality rather than repeated data entry work.
When product data is scattered, launching new items takes longer. PIM shortens the launch cycle. Once the required details are in place, new products can be published and approved faster.
Incorrect or missing information leads to returns and complaints. PIM supports accurate product listings. Clear product details help customers make confident buying decisions.
All product data should be stored in a single, secure location with version control and approval workflows. This ensures consistency across all sales channels and prevents duplication or the use of outdated information.
The system should automatically check for missing or incorrect fields before data is published. Automated validation minimizes errors, accelerates product launches, and maintains high data quality accuracy.
The PIM must support both Indian and global languages to serve regional and export-focused brands. This enables seamless localization, improving customer engagement and expanding market reach.
Images, videos, and documents should be directly linked to products, without relying on separate storage systems. Efficient media management enables quick updates and delivers a richer product experience to customers.
The system should allow different teams to have specific levels of access through clear permission settings. Granular access controls protect sensitive data while enabling smooth collaboration across departments.
A PIM system supports clear data ownership and approval processes. This helps avoid conflicts between teams and keeps product information accurate.
Indian companies can choose from several PIM categories based on size and needs.
These systems offer flexibility and cost control but require strong technical support.
Hosted PIM platforms reduce infrastructure costs and support faster setup.
Large businesses with complex catalogs often prefer enterprise-grade PIM with advanced controls.
Some PIM tools are built for fashion, electronics, FMCG, or manufacturing sectors.
A PIM system works best when connected with other tools.
ERP manages inventory, billing, and operations. PIM connects product data to these systems for accuracy.
Sales and support teams benefit from accurate product information during customer interactions.
PIM feeds data into websites, catalogs, and third-party platforms without manual uploads.
B2B companies manage large catalogs with technical details and pricing tiers. PIM helps manage complex data structures.
Retail brands focus on descriptions, images, and offers. PIM helps maintain consistency across all consumer channels.
Selecting the right PIM vendor requires more than features comparison.
Choose vendors with experience in the Indian market and compliance needs.
Local support teams help during setup and long-term usage.
The system should support catalog growth without affecting performance issues.
Indian businesses often need custom fields for taxes, packaging, or logistics.
Quick commerce and fast delivery models are growing in India. PIM supports on-demand ecommerce app development by keeping product data ready for instant listing and updates.
For businesses offering same-day or hourly delivery, accurate product availability and descriptions are critical. PIM helps teams manage frequent changes without confusion.
A PIM system supports clear data ownership and approval processes. This helps avoid conflicts between teams and keeps product information accurate.
Key practices include:
Product data often includes sensitive pricing and supplier details. PIM systems offer access control so only approved users can edit or publish data.
Cloud-based PIM platforms also support data backup and recovery options.
The cost of a PIM system in India depends on:
Small businesses may start with basic plans, while large enterprises invest in advanced setups.
A structured rollout plan reduces risk.
Review existing product data quality and gaps.
Choose a PIM that matches business size and sector.
Clean and import product data into the new system.
Train staff on data entry, review, and publishing.
Connect PIM with websites, apps, and marketplaces.
When brands build shopping apps, clean product data is essential. PIM supports a stable data flow during development and updates.
Teams working on Ecommerce mobile app development projects benefit from consistent APIs and data structures enabled by PIM systems.
These trends point toward broader PIM adoption across sectors.
Businesses can track PIM results using:
PIM is no longer just a backend system. It supports sales, marketing, operations, and customer service teams by providing accurate, consistent product information.
Companies partnering with an Ecommerce app development company often treat PIM as a shared foundation for all digital channels.
Indian manufacturers handle products with detailed technical attributes, safety standards, packaging rules, and supplier references. A PIM system helps production, sales, and compliance teams work from the same product records. When specifications change, updates are made once and shared everywhere, reducing confusion among factories, distributors, and resellers.
Retailers and wholesalers manage thousands of items, with frequent price updates and seasonal changes. PIM enables faster updates without manual re-entry. It also helps maintain consistent product naming and categorization across catalogs, point-of-sale systems, and digital platforms.
Fast-moving consumer goods require accurate labeling, ingredient lists, and regulatory details. PIM supports version control, preventing outdated information from appearing on shelves or in online listings. This is especially useful when packaging or compliance details change.
Indian exporters often share product data with international partners. PIM supports structured data formats and language variations, helping meet overseas documentation and listing requirements without repeated manual work.
Large catalogs are difficult to manage in spreadsheets or disconnected tools. PIM provides structured product hierarchies, categories, and attribute groups. This makes it easier to add new products, retire old ones, and manage relationships between variants.
For example, a single product may have multiple sizes, colors, or packaging types. PIM allows these variants to be linked to a single parent product, keeping data clean and searchable.
Attributes define how products differ from one another. Common attributes include size, weight, material, voltage, and flavor. A PIM system enables businesses to define mandatory and optional attributes based on category rules.
This structured setup prevents incomplete listings and ensures consistent data across channels. It also helps teams quickly filter and update products during audits or promotions.
Approval workflows determine how product data moves from draft to live status. In Indian businesses, multiple teams may be involved in product data creation.
A typical workflow includes:
This process reduces errors and maintains clarity.
Seasonal sales and festival offers are common in India. PIM helps manage temporary pricing, descriptions, and banners without affecting base product records.
Once the promotional period ends, the original data can be restored quickly. This avoids long cleanup efforts after sales events.
Technology alone does not solve data issues. Staff training is a key factor in PIM success.
Training programs should cover:
Regular refresh sessions help new employees adopt the same data practices. Clear documentation and shared examples also reduce confusion during daily product updates.
Moving data into a PIM system requires planning.
Recommended steps include:
Clean data at the start reduces long-term problems. A structured migration plan also limits downtime and prevents incorrect listings after launch.
As catalogs grow, system performance becomes critical. A good PIM should handle large datasets without delays.
Businesses should check:
Scalable systems support future growth without frequent system changes. Regular performance reviews help maintain smooth operations as product volume increases.
Suppliers often provide product data in various formats. PIM allows suppliers to submit data through controlled channels.
Internal teams can review and approve this data before publication. This reduces back-and-forth communication and improves data accuracy. Clear submission guidelines further reduce errors from external contributors.
PIM systems support reporting for internal reviews and audits.
Common reports include:
These reports help businesses stay prepared for inspections and partner reviews. Regular reporting also highlights areas that need corrective action.
PIM is not limited to large enterprises. Many mid-sized Indian businesses adopt PIM to manage their growing catalogs.
Cloud-based options enable smaller teams to start with limited features and expand later. This approach keeps costs under control while building a strong data foundation over time.
Before connecting PIM to other systems, businesses should review:
Clear planning prevents data conflicts during integration. Testing integrations before full rollout further reduces operational risks.
As product lines grow, PIM supports structured expansion. New categories, markets, and languages can be added without disrupting existing systems.
Businesses offering Ecommerce app development services often advise clients to set up PIM early to avoid future rework and data issues.
Governance policies define how product data is created and maintained.
Key policy elements include:
Written guidelines help teams follow consistent practices. Regular reviews keep governance rules aligned with business changes.
The value of PIM can be measured in practical terms.
Common indicators include:
These results often justify the investment within a short period. Tracking metrics quarterly helps management see steady improvement.
Different industries need different data structures.
For example:
A flexible PIM system allows category-specific rules without affecting other products. This supports accurate listings across a wide range of product types.
PIM is not limited to online platforms. It also supports printed catalogs, price lists, and in-store displays.
Consistent data across online and offline channels builds trust and reduces confusion for customers and sales staff. Sales teams benefit from having up-to-date information during in-person interactions.
As businesses enter new regions or product categories, PIM supports structured expansion.
New attributes, languages, and categories can be added without disrupting existing data. This makes PIM suitable for long-term planning.
Looking to grow your online store? Check Digittrix's ecommerce platform setup guide for Indian SMEs!
By 2026, Product Information Management will be a core system for Indian businesses engaged in digital and physical commerce. From managing complex catalogs to supporting mobile and fast-delivery sales models, PIM provides structure and control over product data.
Choosing the best Product Information Management (PIM) solution in India requires clear planning, defined goals, and appropriate vendor support. With disciplined use and proper governance, PIM helps Indian businesses manage growth, meet compliance requirements, and maintain accurate product information across all channels with confidence.
As Indian commerce moves toward data-led operations, accurately managing product information has become a business priority. A structured Product Information Management setup helps companies manage catalogs, specifications, pricing, digital assets, and compliance data from a single system, reducing errors across websites, marketplaces, mobile platforms, and internal tools.
Digittrix supports Indian SMEs and international businesses in planning and implementing Product Information Management solutions aligned with long-term growth goals. With over 14 years of industry experience, the team focuses on clear data structures, defined approval workflows, and practical system configurations that support large and growing product catalogs.
Whether your business is adopting PIM for the first time or refining an existing system, Digittrix supports data evaluation, platform selection, migration planning, and team training. The goal is to help businesses maintain accurate and consistent product information across all sales and communication channels.
To discuss how a Product Information Management approach can support your business roadmap in India for 2026 and beyond, call +91 8727000867 or email digittrix@gmail.com for a detailed consultation.
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Product Information Management is a system that collects, manages, and shares product data, including descriptions, specifications, images, and compliance details, from a single central location.
Indian businesses manage large catalogs, multiple sales channels, and regional requirements. PIM helps ensure product data remains accurate, up to date, and consistent across platforms.
Manufacturers, retailers, wholesalers, exporters, and online sellers with expanding product catalogs benefit most from using a PIM system.
Yes. Many cloud-based PIM tools are suitable for small- and mid-sized businesses and can scale with catalog size and business needs.
PIM provides structured product data that can be used directly in websites and mobile apps, reducing errors and manual work during updates.
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