How to Connect Google Analytics with Google Search Console

Analyze audience insights using Google Analytics to track user behavior, demographics, interests, and improve website performance for better engagement, conversions, and ROI.

Key Points

• 65% of users access the site through mobile devices, emphasizing the importance of mobile optimization.
• Average session duration is 3 minutes and 45 seconds, indicating strong engagement per visitor.
• 40% of traffic originates from organic search, highlighting the significance of SEO strategies.

Connecting Google Analytics with Google Search Console (GSC) enables you to gain deeper insights into your website’s performance. You can analyze which search queries drive traffic, monitor clicks, impressions, and CTR, and combine this data with user behavior information in Analytics.

This is especially useful if you offer web development services and want to track the performance of client websites.

Step 1: Set Up Google Analytics & Google Search Console

Before linking the two platforms:

Google Analytics:

• Go to Google Analytics.
• Make sure you have a property created for your website.

Google Search Console:

• Go to Google Search Console.
• Add your website property and verify ownership.
• Use either HTML file upload, meta tag, Google Tag Manager, or DNS verification.

Tip: Ensure you're using the same Google account on both platforms.

Step 2: Access Google Analytics Admin Settings

• In Google Analytics, click Admin (bottom left corner).
• Under the Property column, click Property Settings.
• Scroll down to Adjust Search Console and click Add.

Step 3: Link Your Search Console Property

• Click Add under Search Console settings.
• Select the GSC property you want to link.
• Select the website view in Analytics where you want the data to display.
• Click Save.

Note: Only verified GSC properties will appear for selection.

Step 4: Verify the Integration

• Once linked, go to Acquisition → Search Console → Landing Pages in Google Analytics.
• Check if data from GSC (clicks, impressions, CTR, position) is showing correctly.
• Data may take 24–48 hours to fully populate.

Step 5: Analyze Search Data in Google Analytics

After integration, you can explore:

• Landing Pages: See which pages get organic traffic and user behavior metrics.
• Queries: Understand what search terms drive traffic.
• Countries & Devices: Compare performance by location and device.
• CTR & Impressions: Combine with user engagement metrics like bounce rate, session duration, and conversions.

This is essential for businesses offering custom web development, as it helps monitor the SEO impact of newly developed websites.

Step 6: Use Insights for SEO Strategy

• Identify high-impression, low-CTR pages to optimize meta titles and descriptions.
• Focus on pages with high clicks and engagement to create similar content.
• Monitor changes after SEO updates to measure performance improvements.

Final Words

Connecting Google Analytics with Google Search Console provides a comprehensive view of your website’s performance by combining search data with user behavior. This integration is crucial for effective SEO audits, content optimization, and increasing traffic.

At Digittrix, we specialize in custom web development and related services, helping businesses connect analytics tools and leverage actionable insights for better decision-making.