Google Ads / PPC
Connect campaign landing-page enquiries to the admissions CRM. Keep available campaign, UTM and click-reference data with the lead, then track qualified applications and enrolments.
Higher education. Connected.
From the first enquiry to life on campus.
Digittrix builds custom ERP and admissions CRM software for colleges and universities. Manage leads from Google PPC, Meta Ads and seminars, connect admissions to campus operations, or upgrade the ERP you already use.
EVERY ENQUIRY HAS A STARTING POINT
A shared student journey
Connect recruitment, admissions, academics and administration around consistent records. Start with the workflow that needs attention, then expand in agreed phases.
The admissions CRM keeps prospective students, campaign sources and counsellor activity organised. The campus ERP manages enrolled students, fees, attendance, examinations and institutional reporting. A controlled handover connects the two.
For colleges, universities, professional institutes and education groups with multiple campuses.
Know where your next admission starts
Give every enquiry a source, an owner and a next action. Connect online campaigns and offline events to the same admissions pipeline.
Connect campaign landing-page enquiries to the admissions CRM. Keep available campaign, UTM and click-reference data with the lead, then track qualified applications and enrolments.
Scope Facebook and Instagram instant-form lead capture or website enquiries. Map fields, assign counsellors and flag failed imports through supported account access and integrations.
Use event-specific QR registration forms, attendance records and validated spreadsheet imports. Keep the seminar, venue, programme interest and follow-up owner on each enquiry.
Bring organic enquiries, campus visits, referrals, phone enquiries and manually logged conversations into one queue. Preserve the original source when a prospect returns.
Measure beyond the enquiry
Compare leads, qualified enquiries, applications, offers and enrolments by campaign, event, programme or campus. Add spend data to calculate cost per qualified lead, application and enrolment.
Campaign capture and conversion feedback are scoped around supported integrations, account permissions and consent settings. Advertising management and media spend are agreed separately. Explore education marketing services.
The admissions team’s daily workspace
Counsellors see who needs attention, what has already been discussed and what should happen next. Managers can review the pipeline by programme, intake and campus.
Configurable enquiry forms, programme interest, intake, campus, contact preferences, lead stages and duplicate checks.
Routing by programme or campus, counsellor queues, reminders, overdue tasks, communication history and escalation rules.
Applications, document checklists, eligibility review, interviews, offers, fee confirmation and an approved ERP handover.
Beyond admissions
Choose the modules your institution needs. Define programme rules, approval steps and access before development begins.
Programme choices, eligibility checks, document verification, interview schedules, offer letters and admission approvals.
Student profiles, programme and semester records, course registrations, academic history and authorised record corrections.
Fee schedules, instalments, scholarships, concessions, receipts, refunds and reconciliation with online and offline collections.
Course credits, timetables, attendance, examination planning, grading rules, result approvals and transcript workflows.
Faculty assignments, workload, leave approvals, department tasks and selected HR or payroll connections.
Room allocations, library circulation, transport assignments and resource records, with rules agreed for each campus.
Role-specific access to applications, fees, schedules, attendance and published results through web or scoped mobile apps.
Campus and department permissions, programme-wise dashboards and consolidated admissions, collections and academic reports.
Already have an ERP?
Start with a review of your current software, data, integrations and day-to-day difficulties. We assess whether to extend the ERP, connect a new admissions CRM or replace selected modules.
Request an Existing ERP ReviewReview code or extension access, database structure, licences, hosting, performance and vendor dependencies.
Add admissions CRM, lead integrations, dashboards, mobile access or missing campus modules. Simplify interfaces and repetitive tasks.
Test against representative data, run trial migration, reconcile records and agree a cutover window around the academic calendar.
Connect the tools you rely on
Agree which system owns each record and how changes move between tools. Build in checks, retry handling and visibility when a sync needs attention.
Google Ads landing pages, Meta lead forms, website forms, seminar registrations and permitted conversion feedback.
Connect selected student accounts, course enrolments and academic records with the learning tools you use.
Connect fee collections, receipts and reconciliation to payment providers and supported accounting systems.
Scope email, SMS, WhatsApp and calling-provider connections for reminders and counsellor communication history.
Connect supported biometric attendance devices and institutional single sign-on where suitable access exists.
Exchange agreed records with the current ERP, reporting tools or authorised spreadsheet imports.
Data, access & adoption
Campus records need more than a successful import. Agree the checks with admissions, finance, academics and IT before moving teams to the new system.
Map fields, resolve duplicate students and leads, test sample imports, and reconcile student counts, fee balances and transaction records.
Plan campus and department permissions, audit history, export controls, backup procedures, retention and communication preferences.
Validate real scenarios with counsellors, faculty and administrators. Agree documentation, deployment access, source-code terms and post-launch support.
Choose your starting point
A focused lead-management system and a complete university ERP need different budgets. We quote against your modules, campuses, integrations, migration and launch priorities.
Lead capture, counsellor workflows, applications and source reporting.
Selected campus modules with shared student records and management reporting.
A system assessment followed by agreed upgrades, connections or phased migration.
Your proposal defines deliverables, milestones and support. Hosting, messaging, payment fees, provider subscriptions, advertising spend and any campaign-management services are identified separately.
Relevant Digittrix work
These published projects cover related admissions and institutional workflows. Use them to discuss the specific parts of your project.
Student enquiries, college records, team tasks and offer-letter tracking for overseas education workflows.
Explore the CRM case studyINSTITUTIONAL ATTENDANCEExplore the published attendance-management project for an institutional workflow example.
Explore the attendance case studyBefore you scope your project
It is the development of software around an institution’s administrative and academic processes. An agreed scope can connect admissions, student records, fees, attendance, examinations, faculty workflows and campus reporting. Digittrix can build a new platform or extend an existing system.
The CRM manages prospective students, enquiry sources, counsellor follow-ups and applications. After admission approval, agreed applicant data can create or update the student record in the ERP. Shared identifiers and duplicate checks help preserve the enquiry history without creating repeated student records.
Yes. We can scope Google Ads landing-page enquiry capture and supported Facebook or Instagram lead-form integrations. The CRM can store available campaign information, assign counsellors and track application and enrolment outcomes. Direct integrations and conversion feedback depend on account permissions, supported interfaces, consent settings and the agreed implementation.
Yes. Event-specific QR registration forms, attendance records, authorised spreadsheet imports and manual entry can connect offline activity to the admissions pipeline. Each record can carry an event source, programme interest, owner and next follow-up. Imports should be validated and matched against existing prospects.
We can plan source-to-enrolment reporting using captured campaign or event data and agreed application stages. Reports can compare enquiries, qualified leads, applications and enrolments. Cost per application or enrolment requires reliable spend data. Missing attribution and overlapping channels should remain visible; the report does not establish guaranteed advertising results.
Yes, subject to a review of the source code or supported extension options, database, hosting, licences and access. We can scope new modules, interface improvements, performance work and integrations. The assessment determines whether to extend, connect or replace selected parts of the system.
These integrations can be assessed against the exact products, versions, APIs and access available. We agree data ownership, field mapping, sync frequency, permissions, retry behaviour and reconciliation before development. Provider subscriptions, payment charges and hardware costs are identified separately.
We plan authorised exports, field mapping, duplicate resolution, trial imports and reconciliation of student counts, fee balances and payment records. A phased release, backup, agreed cutover window and rollback plan help your teams validate the new workflows before full use.
The estimate depends on modules, programmes, campuses, user roles, integrations, data migration, reporting and web or mobile scope. A focused admissions CRM and a complete campus ERP require different budgets. We provide a scoped proposal and identify hosting, messaging, third-party charges, support and any advertising services or media spend separately.
The schedule follows the agreed first release, access to the existing system, data readiness and institutional review cycles. We set milestones for discovery, design, development, integration testing, trial migration, staff training and launch, with cutover planned around admissions and examination periods.
The design can include role, department and campus permissions; protected connections; audit history; export restrictions; backup procedures; and retention settings. Communication preferences and consent records can be included in lead workflows. Access rules and applicable institutional requirements are reviewed for the specific project.
CRM development covers the agreed software and integration work. Google Ads or Meta campaign management and media spend require a separate agreed scope. Staff training, documentation, source-code handover terms, hosting responsibilities and ongoing support coverage are set out in the development proposal.
Plan your next admission cycle
Share your current system, lead sources, campuses and priority workflows. We’ll help define a practical first release.